July 15, 2013

Study: Small Appliances Make Popular Gifts for Weddings, Bridal Showers

Attending a wedding or baby shower this summer? If so, there’s a good chance that you will be bringing a gift with you. Some of the most popular gifts for newlyweds are small appliances, and according to a new study
conducted by The NPD Group, U.S. consumers spent $112 million on gifts of small appliances for bridal showers, engagements and weddings.

According to the study:

“Electric knives were the number one gifted small appliance for bridal occasions during that 12-month time frame, according to the research, followed (in order) by espresso makers, stand mixers, waffle makers
and garment steamers. For all gifting occasions, the top category was massaging appliances, followed (in order) by snow-cone makers/ice shavers, popcorn makers, stand mixers and waffle makers.”

The study also notes that U.S. consumers spent a total of $1.8 billion on appliances for all occasions. The entire article can be found on Home Furnishing News’ website.

What kinds of appliances would you like to receive as a gift? AHAM wants to know.

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