August 17, 2009

Research Shows Increase in Coffeemaker Usage

A new consumer research study published by AHAM details the impact of the US economy on portable appliance usage among owners of small appliances.

According to the research, 26% of espresso/cappuccino coffeemaker owners stated that they have used their appliance significantly more in the past 1-2 years due to the economy.  Also, 21% of single-serve coffeemaker owners have used more on this appliance more due to economic conditions. Only 9% of auto-drip coffeemaker owners have used their appliance more frequently. 

57% of espresso/cappuccino coffeemaker owners said that they somewhat or strongly agree that they use their appliance to save money over coffeeshop prices.   Espresso/cappuccino coffeemaker owners may be saving up to $1,000 per year by brewing their coffee at home! 

AHAM’s new Portable Appliance Saturation and Usage Study is based on a nationally representative sample of more than 2,500 households and was conducted by The Stevenson Company for AHAM members.

Also, check out Good Housekeeping's take on low-cost espresso makers.  They also give their ratings to 19 different models that are all under $100.

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